The Sixth Georgian Bay

ABOUT THE SIXTH

There are five Great Lakes. But anyone who's watched a storm roll across Georgian Bay knows the truth.

THIS IS NOT A BAY. IT IS THE SIXTH

The Sixth Passport · Free

Claim the Bay. 35 Beaches, One Passport.

Claim your beach, log field tasks, earn bay miles. A free digital passport — the thing that makes The Sixth more than apparel.

  • Claim your beach
  • Earn stamps & Bay Miles
  • Founding Passport Holder
Open the Passport →
Scan to open the Passport Scan to open on your phone
Claim the Bay. 35 Beaches, One Passport.

THE RIVALRY COLLECTION

MUSKOKA DRAINS INTO US. LITERALLY.

Great Lake energy, not lake house energy. The Bay's answer to cottage country — worn with a straight face.

TOO BIG TO BE A BAY.FIVE WASN'T ENOUGH.THEY'VE GOT COTTAGES. WE'VE GOT 30,000 ISLANDS.
SHOP RIVALRY
MUSKOKA DRAINS INTO US. LITERALLY.
GREAT LAKE ENERGY. NOT LAKE HOUSE ENERGY.
BIGGER THAN ALL OF MUSKOKA. COMBINED.
FIVE WASN'T ENOUGH. THIS IS THE SIXTH.

THE RIVALRY COLLECTION

THE RIVALRY TEES

The friendly fued with cottage country, worn out loud. They have cottage - we have a Great Lake.

SHOP RIVALRY

THE WEST WIND COLLECTION

PAINTED HERE FIRST.

Group of Seven country — the bent pine, the granite shoreline, the light that made the paintings. Quieter tones, oatmeal and pine, for the shore that started it all.

SHOP WEST WIND

TOO BIG TO BE A BAY

The Sixth is the lifestyle brand of the Sixth Great Lake.

For the people who belong to Georgian Bay.

Georgian Bay is The Sixth Great Lake.

DON'T SEE YOUR BEACH?

TELL US WHICH SHORE TO DROP NEXT.

Thirty-five beaches and counting. If yours isn't here yet, name it — we'll let you know the moment it drops.